Star (mega-)bucks

Why oh why would anyone invest their time and energy in creating technology companies when you can do things like the following with Coffee ? Here are Starbucks’ numbers for the last three years. 2005 results expected any day.

PERIOD ENDING 3-Oct-04 28-Sep-03 29-Sep-02
Total Revenue 5,294,247   4,075,522   3,288,908  
Cost of Revenue 2,191,440   1,685,928   1,350,011  
Gross Profit 3,102,807   2,389,594   1,938,897